We all get gift cards at some point or another, but most of the time it's for birthdays or during the holiday season. Whether or not we actually USE those gift cards is another story altogether.
A recent study done by Plastic Jungle, a company that buys and sells gift cards, there are over $30 Billion worth of unused gift cards in America, which is roughly $300 in every household. You'd think that unused gift cards make retail stores satisfied - because they took your money without actually giving you something you will redeem. However, it's the opposite, retailers WANT you to use your gift cards.
Studies have shown that shoppers who redeem gift cards often spending a significantly higher amount of money at the store than is on the gift card, which results in the store making money. Furthermore, the government takes a percentage of profits made off of gift cards that go unclaimed - which means that the store loses a big chunk of money.
So even though you're dog just died, go use that gift card for the Pet Store that your grandmother gave you last Easter. For more on this study read the source!
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