Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2003 revenues of approximately US $3 billion.
Rolex watches vary in price according to the model and the materials used. The book "Vintage Wristwatches" by Antiques Roadshow's Reyne Haines listed a price estimate of Rolex watches that ranged between $650 and $75,000, while listing Tudors between $250 and $9,000.
Besides selling watches, Rolex also sells sand! They sell 30 kg time sands, which supposedly include a sand that presents excellent quality in it's uniform size, consistency and texture.
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