Researchers had 96 people watch a movie with ads beforehand. Half of them ate popcorn, while the other half ate quick-dissolving sugar cubes.
At the end of the movie, they measured people's responses to the ads before the movie. Those who ate the sugar cubes had positive responses to the ads, while those who ate the popcorn weren't affected.
Why is that? Researchers say it's because people subtly mouth brand names each time you see an advertisement. Eating popcorn prevents people from drilling the brand name through repetition.
Could this be the end of overpriced snacks?
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